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| Why do eUser Ratings matter? |
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Our methodology provides us with a unique
opportunity: to correlate actual activity with our eUser Ratings,
so that we can be accurate in our analysis of cause and effect.
We have compared eUser Ratings against activity levels and sales
conversions over each of our benchmarks in banking and insurance.
There is a very strong correlation between hightest activity
or conversion rates and leading eUser Ratings.
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This means eUser Ratings can be user
forensically, to unpick and highlight under-performing elements
of processes and site functionality.
If you would like your site eUser-Rated (or to see further examples
of these correlations), please contact us. |
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